White Label Program Terms
Last updated: March 15, 2026
These White Label Program Terms ("White Label Terms") govern your participation in the NinjaLeads White Label Partner Program (the "Program") as a partner, reseller, or licensee ("Partner", "you", or "your"). They are a supplement to, and form part of, our Terms of Service.
By applying for, paying for, or using the Program, you agree to be bound by these White Label Terms. If there is any conflict between these White Label Terms and our general Terms of Service with respect to the Program, these White Label Terms control.
Program Scope & Definitions
Under the Program, NinjaLeads provides you with a rebranded ("white labeled") version of our lead generation platform (the "Platform") that you may market and sell under your own brand. For clarity:
- "End Customers" are the individuals or businesses who buy access to your branded Platform from you.
- We provide the underlying technology, hosting, and maintenance; you own the customer relationship and set your own retail pricing.
- Your right to use the Platform is a limited license, not a sale or transfer of ownership of the software.
Fees & Payment
Participation in the Program involves the following fees, payable to NinjaLeads:
- A one-time setup fee covering branding, configuration, and onboarding.
- A recurring monthly maintenance fee, billed in advance, covering hosting, updates, security, and support.
- Any additional fees agreed in writing for custom development or added services.
Note: The setup fee is non-refundable once work has begun. All fees are exclusive of applicable taxes, which are your responsibility. Fees are processed through secure third-party payment providers (e.g. Stripe).
Pricing Changes & No Obligation
We may change any Program fee at any time, at our sole discretion. This includes the setup fee, the monthly maintenance fee, and any other charges. You expressly acknowledge and agree that:
- Any price we quote or offer to you, whether promotional, introductory, "early partner", founder, or negotiated, is not locked, not permanent, and creates no obligation on us to maintain that price.
- We may increase, decrease, restructure, or add fees at any time. Increases apply from the next billing cycle after we make the change available or notify you.
- A discounted or introductory rate does not guarantee that rate at renewal. There is no "grandfathering" of pricing unless we agree to it in a signed writing.
- Your only remedy if you do not accept a new price is to cancel before the change takes effect. Continued use or payment after a change constitutes acceptance of the new pricing.
Your Pricing to End Customers
You set your own retail pricing to your End Customers and keep the revenue you collect from them. In return, you are solely responsible for:
- Billing, collections, refunds, chargebacks, and taxes relating to your End Customers.
- Your own terms of service, privacy policy, and refund policy presented to your End Customers.
- Customer support commitments you make, beyond the technical maintenance we provide to you.
Your obligation to pay NinjaLeads is independent of whether your End Customers pay you. Non-payment by your customers does not reduce or excuse your fees to us.
Non-Payment & Suspension
Continued access to the Platform depends on your maintenance fee being current. If payment fails or is not received:
- We may suspend or disable your branded Platform, which will also disable access for your End Customers.
- We are not liable to you or your End Customers for any losses arising from a suspension due to non-payment.
- Reactivation may be subject to current pricing and, where applicable, a reactivation fee.
Branding, License & Intellectual Property
We grant you a limited, non-exclusive, non-transferable, revocable license to market the Platform under your own brand for the duration of your active participation in the Program. You acknowledge that:
- NinjaLeads retains all ownership of the underlying software, code, infrastructure, and intellectual property.
- You may apply your brand, logo, colors, and domain, but you may not reverse engineer, resell the underlying code, or sublicense outside the Program.
- Core features remain the same as NinjaLeads to ensure stability; we may modify, add, or remove features at any time.
Upon termination, your license ends and you must cease presenting the Platform as your own.
Service Availability & No Guarantee of Results
The Platform is provided on an "as is" and "as available" basis. We do not guarantee:
- Uninterrupted or error-free operation, or any specific level of uptime unless separately agreed in writing.
- Any particular revenue, number of customers, leads, or business outcome. ROI examples are illustrative only.
- Availability of any third-party platform (such as Facebook) that your customers may rely on.
Compliance & Indemnification
You are responsible for how you market and operate your branded business. You agree to indemnify and hold NinjaLeads harmless from any claims, damages, or liabilities arising from:
- Your marketing claims, pricing, and representations to End Customers.
- Your End Customers' use of the Platform and any disputes with them.
- Your violation of these White Label Terms, our Terms of Service, or any applicable law or third-party policy.
Term & Termination
The monthly maintenance is billed on a recurring basis with no long-term lock-in unless separately agreed. Either party may end the arrangement as follows:
- You may cancel with notice before your next billing cycle; fees already paid are non-refundable.
- We may suspend or terminate for non-payment, breach, misuse, or legal risk, with or without notice.
- On termination, your and your End Customers' access to the Platform ends. You are responsible for notifying and transitioning your End Customers.
Limitation of Liability
To the maximum extent permitted by law, NinjaLeads' total liability under the Program is limited to the fees you paid us in the three months preceding the claim. We are not liable for indirect or consequential loss, lost revenue, or lost business.
Changes to These Terms
We may update these White Label Terms from time to time. Continued participation in the Program after changes means you accept the updated terms.
Contact Information
For questions regarding the White Label Program or these terms, please contact us:
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